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Senior Digital Analyst

Senior Digital Analyst

Are you passionate about digging into data to reveal the patterns and insights hidden inside? As the Senior Digital Analyst, you will be responsible for data capture, analytics, reporting, and insight generation on client digital campaigns. You will work with different types of campaigns to provide all requested reports, evaluate campaigns effectiveness, and look for key takeaways that will help us optimize the business for our clients. You will collaborate with the Strategy and Account teams to develop and present data-driven insights that support the strategic initiatives of our clients.

Job Responsibilities

  • Own the analytics function by pulling, analyzing, and reporting on website, digital, mobile, and social advertising metrics using Google Analytics, Excel, and Tableau
  • Collaborate in the creation of client deliverables: work with Strategy team to validate and rationalize recommendations with data and statistics; create PowerPoint reports; assist Account and Strategy teams in presenting to client
  • Proactively monitor all channels and data to spot trends and fluctuations and propose next steps to Strategy and Account teams; recommend, determine, and execute tagging of emails, websites, banners, and social posts
  • Gather and evaluate secondary research, such as Kantar and Manhattan Research
  • Support social monitoring and social listening efforts
  • Stay current with the latest web, mobile, and social analytic tools and trends

Desired Skills & Experience

  • Expert knowledge of and hands-on experience with Google Analytics, including the ability to create segments and filters
  • Advanced Excel capabilities (creating filters, pivot tables, etc.)
  • Experienced using Tableau to aggregate and analyze data collected from various sources
  • Experienced in website tagging strategy and implementation with Google Tag Manager
  • Competence in PowerPoint presentation development
  • Familiar with all digital marketing and media channels including Search, Display, Mobile, Video and Social 
  • Understanding of mobile platforms and trends, including usage and behavior analysis
  • Knowledgeable about social listening (Netbase) a plus
  • Knowledge/understanding of other web/data analytics (Adobe Analytics, SQL, etc.) a plus
  • Analytical mindset with the proven ability to manipulate data, recognize trends and discrepancies, and identify marketing insights based on data analysis
  • Aptitude and desire to learn and master new systems and tools
  • Strong attention to detail
  • Ability to multi-task and work under multiple deadlines
  • Ability to work well with others and work in cross functional teams
  • Strong written and verbal communication skills

Required Qualifications

  • 5+ years of experience in marketing analytics, with at least 3 years in an agency environment
  • Bachelor's Degree in business administration, mathematics, statistics or business
  • Experience working within the pharmaceutical/healthcare industry preferred

Finalist candidates will be asked to complete a Google Analytics and Excel test as part of the screening process.

About Dudnyk

Dudnyk is an independently owned, award-winning, full-service healthcare advertising agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. We leverage strategic, scientific, and highly creative capabilities to serve our clients in the biotech, pharmaceutical, and medical device industries. Dudnyk offers a unique culture, fosters individual career growth, and promotes collaboration among all disciplines.

We believe that when you have great people, they’ll come together to create some truly amazing work. And when you give them a place where they can learn, grow, and engage in meaningful work, they’ll even have fun doing it.

A Best Places to Work winner for the past four years, Dudnyk offers our employees a comprehensive health and wellness program that includes three medical plan options, prescription coverage, dental and vision insurance, free life insurance, and free short-term & long-term disability coverage. Financial wellness benefits include a health savings account (with a company contribution), a 529 plan, and a 401(k) plan with a great company match. In addition to PTO and paid holidays, each employee gets two paid days per year to volunteer at a charitable organization of their choice. We also offer a fitness reimbursement benefit, tuition reimbursement, and a strong performance coaching program that guides you in fulfilling your career goals. Come learn more about us at www.dudnyk.com.

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