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VP/Director of Patient Strategy

VP/Director of Patient Strategy

The VP/Director of Patient Strategy is an expert in developing targeted, transformative insights that fuels brand strategies and in turn behavior changing creative. He or she uses research, trends, and data to gain a deep understanding of the target audiences and their behaviors and motivators. It’s through these insights that the VP/Director of Patient Strategy thinks across audiences to facilitate communication with key customer segments.

Armed with an understanding of each audience’s journey, and in-depth knowledge of media and technology, he or she delivers innovative approaches designed to strengthen the relationship between physicians and patients. As an engaging storyteller and critical thinker, the VP/Director of Patient Strategy works collaboratively with the account, creative, scientific and strategy teams to produce multichannel marketing experiences that connect with physicians and patients in unique ways.

Job Responsibilities

  • Effectively manage and understand all research relating to audience, brand, culture, and media channels (this includes writing or consulting on screening criteria, as well as designing qualitative and quantitative survey tools)
  • Build strategy maps, brand maps, and brand ladders, articulate insights and promises, craft patient/customer belief continuums and develop personas, as well as build out customer journeys and ecosystems
  • Shape brand value proposition, positioning, and promise
  • Monitor cultural and social trends, their impact on target attitudes, behavior and perceptions, using a variety of market and research data
  • Work with Chief Strategy Officer, Account Leads, and Creative Directors to create tight, inspiring creative briefs and translate brand insights into ideas
  • Build productive relationships with cross functional teams and play a role in shaping ideas during campaign development
  • Clearly communicate and present ideas, POVs, and strategies to clients and the internal team
  • Map social and digital ecosystems; characterize how customers do or don’t use each platform and develop perspectives on how a brand should participate in an authentic way
  • Proactively recommend research, tools for improvement, immersions, and communication, workshop or research opportunities
  • Use strategic tools and frameworks, organize, build and facilitate workshops

 Desired Skills and Experience

  • Deep experience with patient marketing AND professional HCP marketing
  • Pharma brand launch experience required (specialty or rare disease
  • category preferred)
  • Experience utilizing strategic tools for analysis
  • Experience leading pharma workshops
  • Experience in CRM/eCRM, social, mobile, SEM/SEO including display and behavioral targeting/retargeting required
  • Advanced Word, PowerPoint, and Excel, Keynote experience a plus

Desired Qualifications

  • Bachelor’s degree in related field (eg. Marketing, Psychology, Anthropology, Sociology, Statistics)         
  • 7-10 years strategic planning experience in a market research, healthcare/pharma advertising agency environment preferred
  • Experience in specialty pharma, biotech           

 

 

Note: A presentation to a group of peers will be required by the top finalists. 

 

​​About Dudnyk

Dudnyk is an independently owned, award-winning, full-service healthcare advertising agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. We leverage strategic, scientific, and highly creative capabilities to serve our clients in the biotech, pharmaceutical, and medical device industries. Dudnyk offers a unique culture, fosters individual career growth, and promotes collaboration among all disciplines.

We believe that when you have great people, they’ll come together to create some truly amazing work. And when you give them a place where they can learn, grow, and engage in meaningful work, they’ll even have fun doing it.

A Best Places to Work winner for the past four years, Dudnyk offers our employees a comprehensive health and wellness program that includes three medical plan options, prescription coverage, dental and vision insurance, free life insurance, and free short-term & long-term disability coverage. Financial wellness benefits include a health savings account (with a company contribution), a 529 plan, and a 401(k) plan with a great company match. In addition to PTO and paid holidays, each employee gets two paid days per year to volunteer at a charitable organization of their choice. We also offer a fitness reimbursement benefit, tuition reimbursement, and a strong performance coaching program that guides you in fulfilling your career goals. Come learn more about us at www.dudnyk.com.

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