As VP, Strategic Planning, you are adept at developing targeted, transformative insights that fuel brand strategies, tactical initiatives, and behavior-changing creative campaigns. In this position, you will analyze research, trends, and data to gain a deep understanding of the target audiences’ behaviors and motivators. Armed with an understanding of each audience’s journey, and a solid knowledge of media and technology, you will help deliver innovative approaches designed to strengthen the relationship between physicians and patients. As an engaging storyteller and critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to produce strategic recommendations that lead to significant brand results.
Analyze and participate in qualitative and quantitative research relating to audience (HCP, patient, and caregiver), brand, culture, and media channels to derive meaningful insights
Build strategy maps, brand maps, and brand ladders, articulate insights and promises, and develop personas, as well as build out customer journeys and ecosystems
Monitor cultural and social trends, their impact on target attitudes, behavior and perceptions, using a variety of market and research data
Work with Chief Strategy Officer, Account leads, Scientific Directors and Creative Directors to create tight, inspiring creative briefs and translate brand insights into ideas
Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
Develop and facilitate workshops using strategic tools and frameworks
Desired Skills and Experience:
Experience with HCP and patient marketing, including Pharma brand launch
Experience utilizing strategic tools for analysis
Experience co-facilitating client workshops
Superb and persuasive communications skills, both written and verbal
Adept at storytelling
Advanced Word, PowerPoint, and Excel
Bachelor's degree in related field (eg. Marketing, Psychology, Anthropology, Sociology, Statistics); Master's degree ideal
12+ years strategic planning experience in a healthcare/pharma advertising agency environment
Dudnyk is an award-winning, full-service healthcare advertising agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. They leverage strategic, scientific, and highly creative capabilities to serve clients in the biotech, pharmaceutical, and medical device industries. Dudnyk offers a unique culture, fosters individual career growth, and promotes collaboration among all disciplines.
A five-time Best Places to Work winner, Dudnyk offers our employees a comprehensive health and wellness program that includes three medical plan options, prescription coverage, dental and vision insurance, free life insurance, and free short-term and long-term disability coverage. Financial wellness benefits include a 401(k) plan with a great company match, 529 plan, and an HSA option. In addition to PTO and paid holidays, each employee gets paid time to volunteer at a charitable organization of their choice. We also offer tuition reimbursement and a strong performance coaching program that guides you in fulfilling your career goals. Come learn more about us at www.dudnyk.com.
Dudnyk is an equal opportunity employer committed to a diverse and inclusive work environment.